If chocolate didn’t taste like chocolate anymore, would you still like it? If you lived in Japan, you probably would, even relish it. That’s why Kit Kat, one of the world’s leading candy bar brands from Nestlé, is sold in 19 unique flavors, such as soy sauce and wasabi.
It has come up with variations that reflect the local produce and palate of each region: yubari melon and baked corn (from Hokkaido island), green beans and cherries (from Tohoku in northeastern Japan), yuzu fruit and red potatoes (from Kyushu island), sweet potato, blueberry, and kinako (soybean) flavors (from Kanto region.)
h/t: ADVERTISING AGE