The New York Times weekender, this week, felt marginally heavier. We soon found out why.
Tucked in its sheaf of advertisement supplements was a gleaming, high-energy new insert called The Red Bulletin, a racy, “an almost independent magazine” (because it’s sponsored by the Austrian energy drink maker, Red Bull), which one can dip into when listless, forlorn, or bored.
I couldn’t tell if this was their motto, but I noticed a nifty blurb on the cover: “Experience Print 2.0.” Are they perhaps hinting that all the flagging newspaper industry needs to energize itself is to imbibe tankards of Red Bull? Or, notably, they’ve found a solution to save the print media?
Well, one measure of that is the longevity of its partnership with its carrier.