Business, Internet

Branded Bods

A Yahoo! advertisement featuring a Yahoo! tattooed model.
A Yahoo! advertisement featuring a Yahoo! tattooed model.

I’m not going to lie. I loathe tattoos. But the one here, on the arms of this Yahoo! Mail model, is strikingly novel.

She tells me that she’s a Yahoo! junkie. She obsessively checks all Yahoo!-owned platforms so many times a day that she’d have the buttons embedded in her arms for easy, mobile access from wherever she is—even in the shower stall.

She gives me think. Why not wear your favorite brands on your sleeves, literally? Our skin is one hitherto unexplored advertising space, right?

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