A Surreal Store

The wall facing the entrance to the store.
The wall facing the entrance to the store.

Setting foot into WIRED magazine’s pop-up store—which opened on Broadway, today—you feel you’ve stepped on the bridge of the U.S.S. Enterprise. Bathed in a translucent blue halo, oozing out of its pores, it has the unmistakable aura of a spaceship lounge.

The "Recharge Couch."
The “Recharge Couch.”

In one corner is what is known as a “Recharge Couch,” which I wanted to crawl into and “recharge” myself, but shied away from.

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