A Print Affair

The cover of the January 31, 2011 issue of “The New Yorker” features Frank Viva’s “Mental Landscape.”

In these times of plummeting newspaper and magazine subscriptions, coaxing one out of even one reader, doesn’t come easy. But the financial gains presented by a fat discount are irresistible to the price-sensitive customer.

The “Preferred Subscriber Discount Rate”—a set of 47 issues for $29.95—offered by The New Yorker to a segment of high-brow “professionals” was too good to pass up.

So, I gave M., a gift of a year’s subscription of one of her favorite magazines, the first issue of which arrived today. The free merchandise that came with the deal—a jet-black weekender bag—is expected soon.

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