In these times of plummeting newspaper and magazine subscriptions, coaxing one out of even one reader, doesn’t come easy. But the financial gains presented by a fat discount are irresistible to the price-sensitive customer.
The “Preferred Subscriber Discount Rate”—a set of 47 issues for $29.95—offered by The New Yorker to a segment of high-brow “professionals” was too good to pass up.
So, I gave M., a gift of a year’s subscription of one of her favorite magazines, the first issue of which arrived today. The free merchandise that came with the deal—a jet-black weekender bag—is expected soon.