From One To A Few

Group messaging could be the next big thing in social media, some are predicting.

This year, GroupMe, a “group messaging” service, said it had given away 2,500 grilled-cheese sandwiches over the five days of the [South by South West] festival.

It defeated several lookalikes—including Beluga, which Facebook has just bought—to win the festival’s Breakout Digital Trend award.

It also handled more than 2 million messages a day relating to SXSW—a huge boost to its traffic that must work out at thousands of new users per sandwich, a pretty good return on investment.

Group messaging represents a step back from broadcasting. It preserves some measure of intimacy and exclusivity.



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