Language Matters In Innovation

In a cross-industry survey of eight firms, which included Apple, Netflix, and eBay, innovation-oriented folks were asked why an emerging technology eventually became successful.

In the absence of quantitative data, they resorted to three linguistic tools to describe their innovations: metaphor (the substitution of figurative language for literal language); hyperbole (grandiose language); and revisionist rhetoric (simplistic, inaccurate, or self-serving characterization of events to create or support an argument.)

h/t: HBR


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