Creative Writing Meets Business

Groupon’s roaring success as an Internet business hinges on the fact that it has on its payroll, not employees with M.B.A.s, but a wide spectrum of creative writers, who’ve been musicians, poets, actors, and comedians.

The great achievement of Groupon—a blend of “group” and “coupon”—is to have reformulated spam into something benign, even ingratiating.

Groupon’s breakthrough sprang not just from the deals, but from an ingredient that was both unlikely and ephemeral: words.

“We’re mixing business with art and creating our own voice,” says Aaron With, Groupon’s editor in chief, who works as a lead singer as well.

h/t: NYT

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