New trends are the wellspring of new businesses. The mobile-dining phenomenon in New York City has spawned a new cadre of entrepreneurs, who design branded, artistic food-trucks.
[Shanghai Stainless Product & Design Company on Gerry Street in Brooklyn], has fabricated trucks for some of the headliners of roaming specialty food, including All American Diner, Korilla BBQ, Red Hook Lobster Pound, Treats Truck, Van Leeuwen Ice Cream and Wafels & Dinges, as well as four members of the Rickshaw fleet—in all, some 30 mobile food factories since 2008. In addition, the company turns out about 60 food carts each year.
The initial capital needed to launch a new food business has whittled down from, say, $500,000 to $100,000.