Reporters, prepare to “augment” yourselves—or, get sidelined.
One can expect to see an explosion in social media metrics tools that are purpose-built for the publishing industry, for businesses whose bread and butter is content.
The existent technologies are designed for radically different businesses that sell goods or services, typically catering to the B2B (business to business) and B2C (business to consumer) business models.
For instance, they don’t tell publishers, “What exactly caused an article to go viral? Was it timely content that created a new trend? The guest author and her accompanying network? A particularly influential commenter? A confluence of factors?”
The arrival of these tech offerings will allow publishers to embrace a data-driven approach to editorial decision-making. The growing reliance on data, in newsrooms, will in turn, give birth to a completely new breed of journalists: the “cyborg journalist.”
A cyborg journalist is one who has a keen nose for news and a sharp eye for raw data. He or she arrives at editorial decisions upon taking into consideration a combination of predictive analytics (which will tell them how a story will perform) and real-time metrics (which will tell them how a story performed) and old school intuition.
h/t: MEDIA SHIFT