Clips, Social Media

Is A Reblog The New Byline?

Future Journalism Project, February 6, 2012.

My rebooted résumé quotes a quixotic statistic—the number of my original and curated posts. I mention the number of times I’ve reblogged others and others, have reblogged me.

No, I’m quipping. But stick around.

As nearly all of us know, today, the profession of news reporting is in a state of creative destruction.

The Tumblr logo.

This is the Golden Age of Social Networks. It’s the heyday of Facebook, Twitter, Tumblr, LinkedIn, and Google+, among countless other networks.

To borrow a phrase from David Brooks’ op-ed in the New York Times, “The Saga of Sister Kiki, “online, eyeballs and page-views are king.”

But regardless, a byline is what it is—a prestige. And the more venerable a publication it appears in, the greater its journalistic stock value.

When reputable news organizations, everyone from The Economist to The New Yorker to the NPR have eagerly taken up social blogging, it’s not terribly irrelevant to ask if getting reblogged by a media heavyweight on Tumblr is the digital equivalent of a byline in its print or online version.

A narcissistic life-form, who believes in selfless self-promotion, may well put that on her or his résumé, stating that her or his post was reblogged by The Washington Post.


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