Advertising, Business

Hogs, Going Viral In 1884

Hog Map

Produced by the Decatur, Illinois-based company, H.W. Hill & Co., in 1884, this map is a fine example of “gehography” (pocine cartography) and 19th century viral marketing.

On the map, we see one pig per state or territory, each with one of H.W. Hill’s trademarked triangles through its nose.

[But] its main attraction was not H.W. Hill’s markers, weaners, and rings. It was mailed out—for five one-cent stamps—as a tableau entitled: “Nicknames of the States.”


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