“WordPharmacy,” at first glance, appears to a pharmacy: shelf after shelf of an assortment of colorful little boxes behind glass displays, containing, one imagines, soft capsules, chalky tablets, a bitter syrup, a yard of gauze.
Step closer and you realize that the names on them, are oddly, not very like pills and potions. They’re decidedly un-pharmaceutical, in fact. They aren’t standard medication, after all.
The “doctor” behind the counter is the Danish artist and poet, Morten Søndergaard.
A clever art installation, composed of 10 medicine box exhibits, each corresponding to the 10 word groups—more academically known as “Parts of Speech”—WordPharmacy prescribes witty cures for those afflicted with a grammar disorder.