A Phone, True To Name

The OwnFone is just a phone.

There’s no sign yet that smartphones have stopped getting smarter. But alongside that, there’s a growing realization that they’re also getting increasingly complicated to navigate.

Which is what prompted U.K.-based OwnFone to dumb down its phone. It has built a credit-card size device with the simplicity of a wooden toy, which does what phones were originally invented for. It makes and takes calls. Period.

It doesn’t have a standard keypad or a display. Its only feature is a row of buttons with the names of 12 people one calls the most. The handset itself will cost about $87.



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