McFame? No Thanks.

“In the future everyone will be world-famous for 15 minutes,” predicted Andy Warhol, in 1968. The social media have given wings to that prediction. It’s become easier to achieve “fame” than ever before.

And precisely because anyone can take a crack at being a “cewebrity,” (the state of being famous on the Internet), thanks to a Tumblr blog or a YouTube channel, it seems all the less desirable a goal to pursue, says marketing guru, Jack Meyers, in his new book, “Hooked Up.”

Why? Because such “fame” spreads among a relative few; is ephemeral; and is monetarily unrewarding.


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