The fad for remaking movie posters in the minimalist aesthetic—guided by the philosophy that less is more—has reached a crescendo. Perhaps every graphic designer has taken a crack at creating one, but as one might expect, not everyone has produced a winner.
This, for instance—a blue rectangle—is an uninteresting condensation of “Avatar” (2009).
I see this as an art form, which calls for talent not only in the area of visual storytelling, but also a keen knack of deep reading. The process entails boiling down an entire production to its essence, by drilling into the bedrock of the plot, and sieving out the chaff from the wheat.