Keep It Under The Hat

In Germany and the rest of the West, Adolf Hitler is an accursed figure. That his name, picture, or profile can be applied to any context other than untold tragedy is unthinkable.

In 2008, for the first time, a business invoked him to promote its product commercially.

In an advertising campaign that aimed to demonstrate the huge difference a hat can make, Hut Weber, a Bonn milliner, put a bowler hat on an all-too-recognizable hairstyle and moustache, and gave it the appearance of the famed comedian Charlie Chaplin. The caption read: “It’s the hat.”

Advertisements

One thought on “Keep It Under The Hat

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s