Keep It Under The Hat

In Germany and the rest of the West, Adolf Hitler is an accursed figure. That his name, picture, or profile can be applied to any context other than untold tragedy is unthinkable.

In 2008, for the first time, a business invoked him to promote its product commercially.

In an advertising campaign that aimed to demonstrate the huge difference a hat can make, Hut Weber, a Bonn milliner, put a bowler hat on an all-too-recognizable hairstyle and moustache, and gave it the appearance of the famed comedian Charlie Chaplin. The caption read: “It’s the hat.”


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