Morton’s “Umbrella Girl” is the invisible member of every American household, and one of the most recognizable of our trademarks.
A little girl in a yellow dress, she holds, in one hand, an umbrella to ward off the falling rain. On the other, she clutches a container of salt, tilted back under her arm, its spout open, salt running out.
She was created 100 years ago for the newly-incorporated company’s first national advertising campaign to promote its new product, which was a game-changing innovation of its time: free-flowing salt.
The story she tells is that Morton salt wouldn’t turn soggy, even in damp weather. First appearing on a package of table salt in 1914, along with the slogan: “When It Rains It Pours,” through the years, she’s changed her dress and hairstyle to stay fashionable.
h/t: MORTON SALT