“F” Is For … Not What You Think.

In the coming days, the dating app, OKCupid, will run an ad campaign in which it bestows new meaning to the initialism DTF.

Ordinarily, DTF stands for Down To Fuck.

It replaces the letter “F” with phrases, such as “Fall Head Over Heels,” “Fight about the President,” “Filter Out the Far Right,” among others.

Its goal is perhaps to tear away the sixth letter of the alphabet from its vulgar connection to copulation.