Every now and then, a product flops so terribly that it becomes memorable for that very reason.
Take Colgate’s Beef Lasagna. Back in the 1980s, the toothpaste brand took a crack at selling TV dinner. It was a spectacular debacle. But little did that have to do with its taste and flavor. It’s difficult to eat a pasta meal prepared by a company that makes oral detergents. And Colgate had made the error of making its forte clear by putting its logo on the box.
Another doomed enterprise was BlāK, a coffee-flavored Cola-Cola, launched by the soda giant in 2006.
Take a look at more failed innovations.